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    • Autoglass® and Radioville announce the renewal of their partnership

10 March 2008

Autoglass and Radioville announce the renewal of their partnership

Consumer automotive service brand, Autoglass, has renewed its contract with Radioville for a further two years in a £15m deal.

Autoglass is already the UK’s second biggest radio advertiser and plans to considerably increase its investment during 2009 & 2010.

Radioville first started working with Autoglass in 2005 after creating an award winning campaign featuring real Autoglass technicians giving chip repair advice. The agency has continued to develop this theme, enabling Autoglass to successfully engage with listeners and drive up business volumes via its effective use of radio advertising.

Since 2005, the campaign has delivered a record return on investment for the company, helping drive contacts via the call centre and website up by 25% per cent.

David Meliveo, marketing director at Autoglass says: "There is no doubt that radio advertising has played a key role in the growth of Autoglass and we are confident this will continue. Radioville has demonstrated over the last few years a unique understanding about how this media can be exploit to the maximum. That’s one of the reasons why in the current market, where most advertisers will be cutting budgets, we will be increasing our investment in advertising to ensure we achieve our aggressive growth plans.”

Radioville director, Ben Fairman agreed, "We are delighted to renew our relationship with Autoglass . Our work together is testament that proper financial investment in radio along with effective creative, can deliver outstanding results for a major brand. Too many large advertisers forget the power that radio can have when properly planned and executed. We're looking forward to another successful year together."

The Autoglass Heroes radio campaign has scooped a number of prestigious awards over the last two years including the 2008 Effectiveness Award for campaign with best results at the GCap Radio Planning Awards; the Radio Effectiveness Award for Outstanding Campaign above £250,000 and the Grand Prix for Most Outstanding Radio Planning, both at the 2007 Radio Planning Awards; and was commended for the most effective radio campaign in the 2007 GCap Media Radio Planning Awards.

With 109 branches nationwide and 1,200 mobile service units, Autoglass is the UK’s leading vehicle glass repair and replacement service serving over 1.5m customers every year. For details of your nearest centre call 0800 36 36 36 or visit www.Autoglass.co.uk.

 

ENDS

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