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26 October 2011

Think ˜Bright for Brake' with Autoglass

Today, Autoglass, the UK's leading vehicle glass repair and replacement specialist, is celebrating ˜Bright Day'. This project is to raise awareness of the road safety implications of the darker nights and to encourage people to dress brightly  as the evenings draw shorter this weekend. 

Working with Brake, the national road safety charity,  Autoglass is encouraging the UK public to don brighter clothing, reminding them about the imminent clock change this weekend. This is particularly relevant over the next few days as the frequency of road incidents increases four-fold when the clocks change as it takes a week for road users to adapt to the new lighting conditions.

The Bright Day campaign will also raise crucial funds for Brake and further increase awareness of road safety issues as the winter beckons. 

Matthew Mycock, managing director at Autoglass said: As the clocks go back, those near the highways are at risk of not being seen by motorists. Dressing brighter is such a simple way to improve your safety.  Our recent research[1] found that 79 per cent of people agree that it would reduce the chance of road incidents. It's shocking then to see that 49 per cent of motorists actually forget to wear brighter clothing when using or walking near the roads.

As part of our campaign to encourage greater visibility on our roads, Autoglass have also partnered with 10:10's Lighter Later campaign to call for a three-year trial to shift the UK clocks forward by one hour throughout the year. This move would mean Brits setting their clocks to GMT+1 in winter and GMT+2 in summer. Moving an hour of extra sunlight from mornings to evenings, could save an estimated 80 lives and prevent hundreds of serious injuries a year.

Over 150 corporate organisations and schools are running Bright Days either today or during National Road Safety Week (21-27 November).  All staff and students involved will wear crazily brighter clothing and hi-viz accessories to work.  Hundreds more organisations and schools have registered an interest in running a Bright Day during the upcoming months, and Brake and Autoglass will be working together to involve as many schools and organisations as possible this winter. Bright Days remind drivers to take account of the changing conditions, and slow down and watch out for pedestrians and cyclists when driving near schools and in built up urban areas. 

Those taking part are asked to donate £1 to Brake, supporting the charity's campaigns, education programmes and support work with the families bereaved and injured by road crashes.

Key statistics from a OnePoll survey of 2,000 motorists recently conducted on behalf of Autoglass:

¢ 67% of those surveyed believe lighter evenings would make the UK roads safer for users

¢ 65% admit to not making any preparations for using the roads during the autumn and winter months

¢ 49% forget to dress brightly when walking/running/cycling nearby roads during dark winter months

¢ 79% believe dressing brightly will improve visibility on the roads and therefore reduce risk of incidents

¢ Only 9% believe dressing brightly isn't important to safety

¢ 37% don't get round to buying the clothes so don't dress brightly.

Autoglass is the UK's leading vehicle glass repair and replacement service. For details of your nearest centre call 0800 36 36 36 or visit www.Autoglass.co.uk. 

Brake is an independent road safety charity. Brake exists to stop the five deaths and 65 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (21-27 November 2011), and a Fleet Safety Forum scheme, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services. For more information see: www.Brake.org.uk

The Lighter Later campaign is coordinated by 10:10, 

Everybody loves the sunshine. But every year we set our clocks so that we get less of it in our lives, sleeping through the sunlit mornings while we use expensive, polluting electric lights to keep out the dark nights. Lighter Later is a campaign to brighten all of our days, by changing the clocks so we are awake when the sun is out.

The idea is simple: we shift the clocks forward by one hour throughout the entire year. We would still put the clocks forward in spring and back in autumn, but we would have moved an hour of daylight from the morning to the evening, when more of us are awake to enjoy it.

For more information: www.lighterlater.org 

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