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  • Autoglass® unveils giant 3D pothole to raise awareness of poor road maintenance


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    • Autoglass® unveils giant 3D pothole to raise awareness of poor road maintenance

31 August 2011

Autoglass unveils giant 3D pothole to raise awareness of poor road maintenance

3D street art image of a car


Autoglass, the UK’s leading vehicle glass repair and replacement specialist, will on Thursday unveil a giant 3D pothole in Trafalgar Square as part of its campaign to highlight the danger potholes cause to UK motorists.

Passers-by will be tricked by an optical illusion, which will make the ground outside the National Gallery look like it has developed into a giant pothole, exposing the depths below and highlighting the damage such craters cause to vehicles.

The seven by three metre painting was created by leading 3D street artist Joe Hill in partnership with Autoglass and will be laid out between 08.00 and 15:00 on Thursday, September 1.

Autoglass serves over 100,000 customers every year with cracked windscreens which are caused by potholes and poorly maintained roads, and wanted to raise the public’s awareness of the problem.

Research carried out by Autoglass reveals that:
• Eight out of ten Brits said repairing potholes and poorly-maintained roads was the top priority for road maintenance investment
• 60% of London drivers highlighted the spread of pothole damage as the most prominent issue that has changed the most on the roads since they passed their test
• Drivers aged over 55 identified potholes as being the most serious problem (81%)

Matthew Mycock, Managing Director of Autoglass said: “We wanted to give the British public a vivid illustration of the extent of the pothole blighting our road networks.

“With road maintenance budgets being cut, this problem is only likely to get worse, especially in the winter months, leaving motorists vulnerable to vehicle damage and daily risk and inconvenience.”

People looking at a 3D street art image of a car

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