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Press Releases

8 May 2011


On Monday 9 May 2011 Autoglass and Jazz FM are launching a listener ad challenge. The UK’s leading vehicle glass repair and replacement company, renowned for its memorable advertising campaigns and jingle, has launched a four-week campaign, challenging Jazz FM listeners to help choose a new jazz-infused jingle to better suit this airtime.

The challenge Autoglass campaign will be promoted on air, online and across both Jazz FM’s and Autoglass’s social networks.  Jazz FM listeners will have the chance to go online and vote for their favourite ad featuring various jazz twists on the recognisable theme tune. In doing so, they will also be automatically entered into a competition to win a range of Jazz FM prizes.

“For Autoglass, the brand is key to our business success,” says David Meliveo, Marketing Director at Autoglass. “We appreciate and understand our customers’ varying tastes and are excited about this campaign with Jazz FM, in a bid to find the nation’s preferred jazz take on our jingle. By empowering the station’s listeners, we hope they appreciate we truly value their thoughts and opinions and we’ll be delighted to share the results when they’re in!”

Mike Vitti, programme controller at Jazz FM commented: “The programming team at Jazz FM are delighted to be working so closely with Autoglass. The campaign we are about to launch is a perfect example of how synergy can be achieved between audience, client, radio station. We listen to our audience, Autoglass listen to us; everyone listens to Jazz FM.”


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