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17 April 2011

Autoglass and Samsung join forces

Autoglass, the UK’s leading vehicle glass repair and replacement specialist is joining forces with Samsung, to showcase its latest digital developments.

Over recent months Autoglass has been focusing on developing its digital customer communications, with the launch of its twitter and Facebook sites, a new and improved booking engine at www.Autoglass.co.uk and the launch of a new mobile phone website.

To highlight these advances, Autoglass has teamed up with Samsung for its forthcoming TV advertising campaign, to emphasise to customers the ease of using the new mobile phone website. The advert, shot in the familiar Autoglass technician testimonial format, will feature the customer using the new Samsung Galaxy S II, the super slim and lightweight handset, with an exceptionally bright screen making it perfect for watching movies, looking at apps and surfing the Internet.

Samsung’s slimmest and lightest smartphone yet, will be available in UK shops on 1st May 2011.

David Meliveo, Autoglass Marketing Director commented:

“A fundamental part of the Autoglass customer proposition is convenience, and our developments with online and mobile communications provide quick and easy access to our service. With over 15 per cent of our online demand now coming through the mobile site it is clearly a channel that appeals, so to highlight this in our advertising seems the logical next step.

“Our partnership with Samsung reflects our commitment to make life as simple as possible for our customers, through innovation and the use of the latest technology.”

Simon Stanford, Managing Director, Mobile, Samsung UK commented:

“There has been a huge amount of buzz already about the Galaxy S II, so we are delighted to be partnering with Autoglass and featuring in their latest TV advertising campaign to demonstrate to their customers how easy it is to access content, such as mobile websites, on our latest superfast smartphone.”

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