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  • Autoglass® renews multi-million pound media planning and buying contract with Universal McCann


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    • Autoglass® renews multi-million pound media planning and buying contract with Universal McCann

28 November 2006

Autoglass renews multi-million pound media planning and buying contract with Universal McCann

Leading windscreen repair and replacement specialist, Autoglass has signed a new 3-year £25m media planning and buying contract with Universal McCann (UM).

The deal follows a strong radio campaign in 2005/2006, which generated a 30% return on investment for Autoglass. The innovative campaign, featuring real Autoglass technicians giving chip repair advice, began in 2005 and has helped drive a 20% increase in contacts via the call centre and website. The series of radio advertisements were also recently commended for the most effective radio campaign in the GCap Media Radio Planning Awards.

David Meliveo, Head of Marketing at Autoglass said: “The media strategy evolved by UM for us over the last two years has delivered great value, helping to drive growth, attract new customers and increase brand recognition. We remain committed to supporting our brand nationally and working with UM to underpin our growth strategy for 2007 and beyond.”

Andy Jones, CEO at Universal McCann said: “We are delighted to be continuing to work with Autoglass having demonstrated the right combination of strategic, digital and negotiation expertise to take the company’s direct-to-consumer business to the next level.”

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