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1 September 2010

Autoglass sponsors Sky Sports News Afternoon Update

Autoglass is to be the new sponsor of Sky Sports News Afternoon Update on Sky Sports News.

It is the first on-air sponsorship deal since Sky Sports News relaunched in HD last month, and also marks the first time Autoglass has sponsored a TV programme.
Brokered by Autoglass’ media agency Starcom, the six-figure deal will run for six months from 6th September 2010 until the end of February 2011. The creative work will be carried out by Tellyville (the visual arm of Radioville) and production by Outlook, based around a number of sporting occasions which result in a windscreen being broken.

Sky Sports News Afternoon Report is broadcast between 3 and 5pm each weekday, and at the same time on Sundays.  Sky Media have recently gone to market with a number of new sponsorship opportunities on Sky Sports News and Sports News HD.

Dave Shore, Head of Sponsorship, BSkyB, said:

“Sky Sports News offers  a host of exciting opportunities for advertisers to maintain brand awareness with a valuable audience over significant periods of time. The well-received move to HD has given the channel even greater momentum, and we look  forward to working in partnership with Autoglass over the next si x months.”
David Meliveo, Marketing Director, Autoglass, said:
"The sponsorship of Sky Sports News is part of our strategy to propel our Superbrand status and cement our position as one of the top service providers in the UK.  In the last two years, we have gone in a different direction to most advertisers and more than doubled our advertising spend during the biggest recession this country has ever seen.  As a result we have seen a major step change in brand advocacy, raising awareness of our outstanding customer service and keeping our name front-of-mind.  The new advertising campaign is really exciting and will certainly grab viewers’ attention.”

For a preview of the advert featuring technician Gavin click here.

All four ads can be found on the Autoglass Facebook page  



For more information:
Matt Beake
Corporate Communications Manager
0207 905 8829

About BSkyB
Sky operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland, reaching almost 9.9 million homes.  Sky continues to break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK production with the best of the US; Sky Arts is the UK’s only dedicated arts channel brand; Sky Sports is still raising the bar in sports broadcasting; and Sky News remains a pioneer in television news.  Sky also works with dozens of other broadcasters on the satellite platform, online and on mobile.  Sky is now leading the UK into the age of high definition television with Sky+HD and will launch Europe’s first 3DTV channel, Sky 3D, this October.  The company is also the UK’s fastest-growing broadband and home phone provider.  Sky Sports News is available on Sky channel 405, while Sky Sports News HD is on Sky channel 455.


About Autoglass
Autoglass is the UK’s leading vehicle glass repair and replacement specialist serving over 1.5m customers every year, with 101 branches nationwide and 1,300 mobile service units.  For more details of your nearest centre call 0800 36 36 36 or visit


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