Skip to content

About RoadSafe

RoadSafe is a road safety partnership of leading companies in the motor and transport Industries in Britain, the Government and road safety professionals. It aims to reduce deaths and injuries caused by road accidents and promote safer driving.

RoadSafe brings together representatives from Government, the vehicle and component manufacturing and road transport industries, road safety professionals and the specialist media, to work together to find new approaches to reducing casualties amongst vulnerable groups.

RoadSafe is unique as it is currently the only forum which gathers all these representatives to work together. Launched in October 2001, it has grown from the respected Prince Michael International Road Safety Awards which have been recognising outstanding achievement and innovation in road safety since 1987.

RoadSafe's primary objectives are:

  • To build partnerships with road safety professionals, the media and Government.
  • To promote best practice.
  • To demonstrate the commitment of sponsors to social responsibility in the field of road safety and traffic management.

RoadSafe is recognised as a 'partner' by the Department for Transport (DfT). The organisation is committed to supporting the government's road safety strategy - Tomorrow's roads: safer for everyone - through developing initiatives in partnership to achieve specific casualty reduction targets.


Press releasesCampaignsMultimedia libraryMedia contacts