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    • Autoglass® helps drivers see clearly with 40th birthday free wipers

8 October 2012

Autoglass helps drivers see clearly with 40th birthday free wipers

Autoglass, the UK’s largest vehicle glass repair and replacement specialist, has today launched a free windscreen wipers promotion. 

Over the next two weeks, Autoglass is giving away free Bosch wiper blades, and fitting these for windscreen repair and replacement customers. The promotion highlights the importance of clearer visibility when driving, particularly in the winter months, with deteriorating weather conditions and more hours of darkness. 

The campaign also aims to raise the awareness of regular car maintenance. Motorists can often push this lower down the priority list during tough economic times, especially with the cost of fuel remaining high. 

The new TV and radio commercial features Autoglass technician John Porter in the starring role and introduces the company’s first promotion to celebrate it’s 40th birthday. In the advert, John talks viewers through the importance of regularly changing wiper blades, and introduces the free wipers offer as a thank you to customers for choosing Autoglass over the past 40 years. 

Martin Howard, spokesperson at Brake, commented; “With winter weather now upon us, drivers need to ensure their vehicles are regularly checked and maintained. It only takes a few minutes to conduct vital safety checks on windscreen wipers, as well as tyres, windows, mirrors and lights, and it could prevent a costly and devastating crash. Many drivers don’t realise that poor quality wipers or brittle blades can have an impact on visibility and therefore safety. With this in mind, we recommend that drivers change their wiper blades at least every year, as well as regularly conduct safety checks on their vehicle.”

Andre May, Sales and Marketing Director at Autoglass said: 

“We wanted to thank our customers for choosing Autoglass over the last 40 years and give something back. With dark nights and poor weather fast approaching, we hope our free wipers offer increases awareness amongst motorists of the importance of regularly maintaining their vehicles in order to ensure their safety. It simply can’t be something which is ignored, even when drivers are looking to budget.” 

The free wipers offer runs from 8am on Monday the 8th October until 6pm on Monday 22nd October. The offer supports the brand’s 40th birthday celebrations, which kicked off with the launch of a stop-motion video, highlighting 40 years of automotive innovation, and features Autoglass® staff from across the UK. 

Autoglass has served over 30 million customers in the last 40 years and replaced over 17 million windscreens.

Windscreen wipers by the German manufacturer Bosch are regularly voted the best and quietest in tests. 

About Autoglass

Autoglass is the UK’s leading vehicle glass repair and replacement service.  For details of your nearest centre call 0800 36 36 36 or visit www.Autoglass.co.uk.

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